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Our philosophy

A runner’s aim is to reach the finish line, the goal of all his struggles, and with a medal around his neck step on the winners podium. The attitude of a lot of companies is similar to the attitude of the aforementioned runner who is running head first towards his goal to sell, without looking around. It is not surprising, after all, it is the selling of their products that is their main priority. Those of us who see the fragile and yet so promising beginning of a new life every day know, that the metaphor of a race is selfishly simplistic. The new life, which motivates our company the most, does not deserve to be looked upon as a mere race.


Realising how precious a new life is should be the right inspiration for all of us. We feel inherently responsible for providing the new mothers with the possibility to choose the most sophisticated, most balanced and most beautiful products for their babies which can complement their parental love.


Our company has been trying to provide retailers and parents with a comprehensive care system since 1992 which does not relate to the arrogance of the predatory runner. As one of the first companies, we resolved to closely inform our customers via the new technologies – we experienced the spread of the Internet and fully utilised it to create presentations about the products that we represent in the Czech Republic, Slovakia and now Hungary too. These presentations enable our customers to become familiar with our range of products quickly and easily.


Číst dál: Our philosophy